# Half Rare agent guide

Half Rare is a taste-led brand-building product for fashion and culture-led founders. Its primary generative entry points are Name Picker and Logo Maker. A deterministic name scorer and shortlist comparison instrument are also public. Product, Services, Explore, Workflow, Blueprint and Foundry remain public as supporting implementation routes.

Last updated: 2026-07-27

## Current product state

### Name Picker

- URL: https://halfrare.com/name
- Status: `live`
- Availability: Free. No email is required.
- Agent execution: `user_authorised_compute`
- Accepts 5 to 12 allowlisted taste signals across at least three sections.
- Returns three name directions, handle suggestions, pronunciation guidance and signed share links.
- Names are creative directions, not trademark, domain or handle clearance.

### Domain Finder

- URL: https://halfrare.com/domain
- Status: `live`
- Availability: Free. No account is required.
- Agent execution: `user_authorised_compute`
- Accepts a brand name with optional context and inherited taste signals.
- Shows only live-checked, standard-price .com domains with exact registry pricing.
- Domain availability is not trademark clearance; register handoff rechecks live before linking out.

### Logo Maker

- URL: https://halfrare.com/kit
- Status: `live`
- Availability: Free. No checkout is open.
- Agent execution: `user_authorised_compute`
- Accepts a brand name and structured visual-taste selections.
- Returns up to three generated logo directions with PNG downloads.
- Creates a per-direction Markdown Brand Kit prompt for use in the user's own AI environment.

## Canonical public routes

- [Half Rare · Turn your taste into a brand](https://halfrare.com/): Free tools to name a brand, check the .com and shape a logo. Every run ends in a prompt you can paste into any AI. No account. Last materially updated 2026-07-27.
- [Name Picker | Name your brand from your taste](https://halfrare.com/name): Choose 5 to 12 taste signals and get 3 brand-name directions, handle ideas and the case for each. Free, with no email required. Last materially updated 2026-07-27.
- [AI .com Domain Name Finder | Half Rare](https://halfrare.com/domain): Find live, standard-price .com domains ranked for legibility, memorability and brand fit. No account and no premium inventory. Last materially updated 2026-07-27.
- [Logo Maker | Turn your taste into a logo](https://halfrare.com/kit): Type the name, tap 1 of 6 ways it could carry itself, and get 3 logo directions with a Brand Kit prompt for each. Last materially updated 2026-07-27.
- [Brand Name Scorer: Rate Your Business Name Free | Half Rare](https://halfrare.com/tools/brand-name-scorer): Score one brand name with a deterministic rubric, inspect every factor and see missing search evidence instead of an invented availability score. Last materially updated 2026-07-27.
- [Compare Business Name Ideas Side by Side | Half Rare](https://halfrare.com/tools/compare-business-names): Compare 2 to 5 business-name ideas with one deterministic rubric, a visible evidence matrix and honest tie handling for close results. Last materially updated 2026-07-27.
- [Build or scale a product brand with AI | Half Rare](https://halfrare.com/product): Build or scale a product brand across market, sourcing, brand, commerce, acquisition and operations. Last materially updated 2026-07-11.
- [Build or scale a service business with AI | Half Rare](https://halfrare.com/services): Build or scale a service business across market, offer, proof, pipeline, delivery and systems. Last materially updated 2026-07-11.
- [Learn how to build with AI | Half Rare](https://halfrare.com/explore): Learn practical AI business workflows before choosing a product or service model. Last materially updated 2026-07-11.
- [Find your build | Half Rare](https://halfrare.com/plan): A deterministic seven-question planner for Product, Services and Explore routes. Last materially updated 2026-07-11.
- [Free AI business workflows | Half Rare](https://halfrare.com/workflow): Free starting resources for Product, Services and Explore builds, with release states shown plainly. Last materially updated 2026-07-11.
- [Product Brand Starter | Free Product Workflow](https://halfrare.com/workflow/guide): A public guide and Agent Skill for building the first testable version of a product brand. Last materially updated 2026-07-11.
- [AI Branding Tool Research and Evidence | Half Rare](https://halfrare.com/research): Dated evidence records for AI naming, logo and brand-kit tools, including what we observed, what providers claim and what remains unverified. Last materially updated 2026-07-27.
- [AI Brand Tools Benchmark: How We Test Naming, Logo and Brand-Kit Tools](https://halfrare.com/research/ai-brand-tools-benchmark): Six stable briefs, dated public evidence, explicit exclusions and a scoring architecture that publishes no rankings before human review. Last materially updated 2026-07-27.
- [AI Business Name Generators: Evidence by Tool | Half Rare](https://halfrare.com/best/ai-business-name-generators): Compare dated public evidence for AI business name generators. Completed result runs are separated from interface observations and provider claims. Last materially updated 2026-07-27.
- [AI Logo Generators: Public Evidence and Export Claims | Half Rare](https://halfrare.com/best/ai-logo-generators): Compare dated public evidence for AI logo generators, with observed interfaces, provider claims, access limits and unverified paid export features labeled plainly. Last materially updated 2026-07-27.
- [AI Brand Kit Generators: Public Evidence by Tool | Half Rare](https://halfrare.com/best/ai-brand-kit-generators): Compare dated public evidence for AI brand-kit tools, with observed access, provider claims, pricing records and unverified paid features separated. Last materially updated 2026-07-27.
- [AI Branding Tool Alternatives: Public Evidence by Tool](https://halfrare.com/alternatives): Dated evidence records for alternatives to AI naming, logo and brand-kit tools, with observations, provider claims and missing evidence separated. Last materially updated 2026-07-27.
- [Namelix Alternatives: Public Naming Evidence by Tool](https://halfrare.com/alternatives/namelix): Compare dated naming evidence for Namelix and public alternatives, with completed runs separated from interface observations and provider claims. Last materially updated 2026-07-27.
- [Looka Alternatives: Public Evidence for Names, Logos and Kits](https://halfrare.com/alternatives/looka): Compare dated public records for Looka alternatives, with observed access, official pricing and export claims, and unavailable paid features labeled unverified. Last materially updated 2026-07-27.
- [Brandmark Alternatives: Public Logo and Export Evidence](https://halfrare.com/alternatives/brandmark): Compare dated public records for Brandmark alternatives, with observed access, official pricing and export claims, and unavailable paid features labeled unverified. Last materially updated 2026-07-27.
- [Atom Business Name Generator Alternatives: Public Evidence](https://halfrare.com/alternatives/atom-business-name-generator): Compare dated public evidence for Atom naming alternatives, with visible controls, provider claims and account-gated result evidence separated. Last materially updated 2026-07-27.
- [Shopify Business Name Generator Alternatives: Public Evidence](https://halfrare.com/alternatives/shopify-business-name-generator): Compare dated public evidence for Shopify naming alternatives, with official product claims and unavailable result evidence separated. Last materially updated 2026-07-27.
- [How to Build a Brand With AI: Name, Logo, Kit and Launch](https://halfrare.com/guides/how-to-build-a-brand-with-ai): A practical AI-assisted branding workflow from positioning and taste capture through naming, validation, logo direction, brand kit, website and launch. Last materially updated 2026-07-27.
- [Half Rare Research Team and Corrections](https://halfrare.com/about/research): Who runs Half Rare tests, how commercial interest is handled, how evidence is reviewed and how to report a correction. Last materially updated 2026-07-27.
- [The Blueprint | Guided AI business implementation](https://halfrare.com/blueprint): Early-access information for guided Product and Services implementation. Enrolment and payment are not open. Last materially updated 2026-07-16.
- [The Foundry | Build with Half Rare](https://halfrare.com/foundry): Application-led build support for Product and Services founders. An application is not a purchase. Last materially updated 2026-07-16.
- [Privacy policy | Half Rare](https://halfrare.com/legal/privacy): Privacy information for Half Rare visitors, product use and form submissions. Last materially updated 2026-07-27.
- [Terms of service | Half Rare](https://halfrare.com/legal/terms): Terms for using Half Rare public pages, tools and resources. Last materially updated 2026-07-11.
- [Earnings disclaimer | Half Rare](https://halfrare.com/legal/earnings): A clear statement that customers, revenue, profit and other commercial outcomes are not promised. Last materially updated 2026-07-11.

## Additional implementation offer states

- Product Brand Starter: `live`. Version 0.1 is available now as a public guide and Agent Skill.
- Service Business Starter: `in_development`. The first Services release is being built.
- AI Business Field Guide: `in_development`. The first Explore release is being built.
- Product Blueprint: `early_access`. Early access records interest. Enrolment and payment are not open.
- Services Blueprint: `early_access`. Early access records interest. Enrolment and payment are not open.
- Product Foundry: `application`. An application starts a fit conversation. It is not an order.
- Services Foundry: `application`. An application starts a fit conversation. It is not an order.

## Operators and support

- [Shady Mreir](https://www.instagram.com/shadymreir/), PRODUCT + OPERATIONS: Seven years across D2C products, sourcing, product selection, wholesale, messaging, hiring and physical scale.
- [Charlie Johnson](https://charlieajohnson.com), BRAND + GROWTH + SYSTEMS: Eight years across web, branding, paid acquisition, automation, technical infrastructure and scalable delivery.
- [Support Half Rare](https://buymeacoffee.com/aibrandscaler): Optional one-off support through Buy Me a Coffee.

## Discovery and public tools

- [Agent guide](https://halfrare.com/agent.md)
- [Full public-page corpus](https://halfrare.com/llms-full.txt)
- [API documentation](https://halfrare.com/api-docs.md)
- [API catalogue](https://halfrare.com/.well-known/api-catalog)
- [OpenAPI description](https://halfrare.com/openapi.json)
- [Authentication policy](https://halfrare.com/auth.md)
- [MCP Server Card](https://halfrare.com/.well-known/mcp/server-card.json)
- [Agent Skills index](https://halfrare.com/.well-known/agent-skills/index.json)
- [Sitemap](https://halfrare.com/sitemap.xml)
- [Crawler policy](https://halfrare.com/robots.txt)
- [IndexNow ownership key](https://halfrare.com/ff2324c801774bec8859f636225cf775.txt)
- Public site index: https://halfrare.com/api/site-index
- MCP endpoint: https://halfrare.com/mcp
- Name Picker Agent Skill: https://halfrare.com/.well-known/agent-skills/name-picker/SKILL.md
- Logo Maker Agent Skill: https://halfrare.com/.well-known/agent-skills/logo-maker/SKILL.md
- Product Brand Starter Agent Skill: https://halfrare.com/.well-known/agent-skills/product-brand-starter/SKILL.md

MCP and WebMCP expose read-only site, product, workflow and recommendation context. They do not run generation, submit forms, make purchases or expose private records. Interactive generation is available through the public browser pages. Its backing compute endpoints are deliberately not agent automation contracts.

## Operating boundary

- Public reading and discovery require no credentials.
- Ask the user to approve their taste inputs before starting name or logo generation.
- Do not submit personal data, an early-access form or a Foundry application without explicit approval.
- Do not bypass rate limits or automate repeated generation.
- Do not claim that a generated name, handle, domain or logo is available, original, registered or legally safe.
- Treat a downloaded Brand Kit prompt as a working brand foundation, not proof that a complete identity has been delivered.
- No demand, customer, growth, launch or earnings outcome is promised.